The Arizona Interscholastic Association (AIA) and Arizona Milk Producers are partnering to support the wellness, recovery and performance of student-athletes across Arizona. As part of the new multi-year agreement, chocolate milk will serve as the “Official & Exclusive Recovery Beverage of the AIA.”

Together, Arizona Milk Producers and the AIA will promote science-based sports nutrition and recovery education through digital campaigns, championship event activations, social media and educational resources designed to help student-athletes make informed recovery choices.

“We can’t think of a better partner to come on board and further our mission of cultivating the best in our students and athletes,” said AIA Executive Director Dr. Jim Dean. “The benefits of proper all-around wellness for competition will follow these students beyond school and solidify good habits for the future. This importance cannot be understated.”

Tammy Baker, General Manager of Arizona Milk Producers, shared her enthusiasm for the new partnership.

"We're thrilled to partner with the Arizona Interscholastic Association to support student-athletes across the state and reinforce the important role nutrition and dairy play in their success. At Arizona Milk Producers, we know that wellness, proper nutrition, and recovery are essential to helping athletes perform at their best — whether they're competing on the field, excelling in the classroom, or building healthy habits that will last a lifetime. Through this partnership and the Champions Choose Milk campaign, we're excited to help educate and empower the next generation of Arizona athletes.”

At the center of the partnership is the “Champions Choose Milk” campaign, which encourages student-athletes to make recovery part of their training routine. Through educational content and on-site activations, the campaign will highlight how chocolate milk supports recovery by providing high-quality protein, carbohydrates, fluids and electrolytes after exercise.

Student-athletes, families, coaches and fans will experience the partnership throughout the year through championship event activations, social media, broadcast features and educational content focused on recovery, nutrition and athletic performance.

About Arizona Interscholastic Association
The AIA is a voluntary association of public and private Arizona high schools. Since 1913, the organization has created and sustained interscholastic activities that encourage maximum student participation by providing AIA member schools with an even playing field to ensure fair and equitable competition. The AIA believes that providing interscholastic activities for Arizona high school students creates personal development opportunities with a balanced focus on academics and extracurricular activities. Through its Arizona member schools, the AIA reaches more than 125,000 participants in high school activity programs. The organization hosts 1,400 postseason contests, officiates more than 45,000 regular season events, and handles 110,000 officials assignments annually. For more information, visit aiaonline.org and azpreps365.com.

About Arizona Milk Producers®/Dairy Council of Arizona®
Arizona Milk Producers represents Arizona's family dairy farms and works to build consumer confidence in dairy through nutrition education, community partnerships and science-based outreach. Together with Dairy Council of Arizona, the organization connects consumers, educators, health professionals and athletes with trusted information about dairy's role in healthy eating, athletic performance and active lifestyles while supporting Arizona's local dairy farm families.